JAYKAYS DANCE COMPANY

Jaykays came to me through a client recommendation, initially looking for help with social media. It didn't take long to realise that the dance school was far better than its marketing made it look. It had brilliant training, impressive results, experienced teachers, talented students and a loyal local community.... But none of it was shouting loudly enough!

FIRST, THE SOCIALS.

Less posting for posting's sake. More strategy. More purpose. More reasons to stop scrolling.

AND IT WORKED.

+258%
INSTAGRAM VIEWS
+383%
INSTAGRAM ENGAGEMENT
+571%
FACEBOOK INTERACTIONS

FIRST 28 DAYS.

THEN THE BRAND STARTED CATCHING UP.

The new creative direction got noticed.

Parents noticed it.
Teachers noticed it.
And the more I learnt about Jaykays, the more there was to talk about.

Because behind the old marketing was a dance school achieving far more than it was communicating. So we changed that!

NEXT PROBLEM: THE WEBSITE.

After a little persuasion, Jaykays committed to a complete revamp of their website. Together, we rethought the site from the ground up... creating a clearer message, smarter structure and stronger content, with a serious rethink of how Jaykays showed up in local search.

It didn't just look better. It worked harder too!

NOW THEY'RE BEING FOUND.

Jaykays now appears in the top three organic results for multiple relevant local searches, with growing visibility across AI search too.

What began as a social media brief became a much wider transformation... spanning strategy, brand, content, website and search.

And perhaps the biggest shift? A brand that its parents, students and teachers don't just belong to, they actively shout about.

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